The heel’s southern tip toward Santa Maria di Leuca. The Airbnb bucket covers the whole southern Salento; the for-sale side is the comune of Ugento, whose coast at Torre San Giovanni sits at its western edge.
Listing-weighted across Aug 2026–Sep 2026 · DNA bucket: Salento South · EUR
1,598
Tracked Listings
41%
Occupancy
€166
Median ADR
€2,725
Revenue / Month
Occupancy and ADR are measured over 2 completed months of night-by-night Airbnb calendar history so far (Aug 2026–Sep 2026, 12,921 listings tracked in Sep 2026), shown in USD. ADR reflects asking prices. 12,921 listings are in the tracked pool today; the current and upcoming months appear only in the booking-pace chart below, where they show bookings to date and typically rise as the month approaches.
Over Aug 2026–Sep 2026, the 1,598 tracked Airbnb listings in Ugento & the southern Salento ran 41% occupancy, 12 points below the 53% Puglia-wide weighted mean over the same months. The listing-weighted median nightly rate was €166, 0.93× the €180 Puglia figure; 2-bedroom units, the largest tracked size band at 604 listings, averaged €131 at 42% occupancy. Tracked supply moved from 364 listings in Aug 2026 to 1,598 in Sep 2026, up 339%. 222 homes are listed for sale in Ugento & the southern Salento, median asking €142,805, the 7 scoring 54.7 or more median 3.2% net yield after tax on all-in cost, median gross yield on all-in cost 11.2% over 200 listings with an estimate.
Complete calendar months only — Aug 2026 to Sep 2026. Occupancy is the listing-weighted share of nights booked; ADR is the listing-weighted median asking rate.
| Month | Occupancy | ADR | Listings |
|---|---|---|---|
| Aug 2026 | 63% | €200 | 364 |
| Sep 2026 | 36% | €159 | 1,598 |
Booking pace already on the calendar: Oct 2026 29% (7 listings) · Nov 2026 12% (1,272 listings) · Dec 2026 4% (1,114 listings) · Jan 2027 13% (17 listings). Forward months fill further as dates approach and are excluded from every figure above.
Weighted over Aug 2026–Sep 2026; listing counts are the latest complete month.
| Size | Listings | Occupancy | ADR | RevPAR |
|---|---|---|---|---|
| Studio | 145 | 27% | €90 | €24 |
| 1-bedroom | 482 | 40% | €105 | €42 |
| 2-bedroom | 604 | 42% | €131 | €55 |
| 3-bedroom | 216 | 46% | €227 | €104 |
| 4-bedroom | 85 | 48% | €342 | €163 |
| 5-bedroom+ | 66 | 48% | €621 | €298 |
Every Italian short-term let needs a national identification code (CIN) from the Banca Dati Strutture Ricettive (the national CIN database), shown on every advert, and most regions add a code of their own. The database sits behind an authenticated portal, so Brixfox shows a code only where the listing itself discloses one and never presents a listing as registered.
A CIN is issued for a unit to the person who operates it, and it does not pass with the sale: the buyer files the regional code and the national CIN again under their own codice fiscale. Have an Italian commercialista confirm the comune still accepts new short-term lets (Florence and Venice cap them in their historic centres) before underwriting rental income.
Listings are published region by region once a region passes its data checks. A pin is the portal’s own, which it blurs, or the comune’s centre where the listing has none. Freehold, priced in EUR.
Matched on the listing's stated area; a home described as two areas can appear under both. Prices in EUR as listed.
3.2%
Net Yield · Score ≥ 54.7
222
Listings
€142,805
Median Asking
€1,273/m²
Median €/m² Built
11.2%
Median Gross Yield
Net yield is the median fully-managed after-tax net on all-in cost of the 7 listings scoring 54.7 or more on BrixfoxScore here (the top decile, ties included), the cut every Brixfox market and region card leads with; the median across all 200 listings with a net figure is 0.3%. €/m² over 220 listings with a stated building size; gross yield is projected STR revenue over true all-in acquisition cost, over 200 listings with an estimate. Net yield after management and tax is on each property page.
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