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Montenegro Airbnb Investment Data — bay, riviera & south coast

Real occupancy, nightly rates and RevPAR from live Airbnb calendars across the Bay of Kotor, the Budva Riviera and Montenegro’s southern coast — the data layer for judging a Montenegrin vacation rental on numbers, not brochures.

Montenegro fits three different coastal markets into about 100 kilometres: the sheltered Bay of Kotor, where Kotor, Perast, Tivat and Herceg Novi mix heritage-town demand with the Porto Montenegro marina crowd; the Budva Riviera, the busiest and most built-out stretch of the coast; and the southern coast at Bar and Ulcinj, where the beaches are longer, the season shorter and entry prices the lowest of the three. It is the same short, intense Adriatic season that defines neighbouring Croatia, on a smaller and less mature base. Calendar tracking here began in June 2026 and most of the catalogue has only been tracked since July, so the monthly curve below is a partial first season rather than a track record — read it that way. For-sale listings ranked by measured STR yield are coming; the market data is already live below.

3,732

Tracked Listings

6

Areas Covered

43%

Avg Occupancy

$213

Typical ADR

$92

RevPAR

Occupancy and ADR are observed from live Airbnb calendars across Jun 2026–Nov 2026 (3,732 tracked listings), shown in USD. ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.

Montenegro by Region

Bay of Kotor

The sheltered inner bay — Kotor, Perast, Tivat and Herceg Novi, plus the Porto Montenegro marina market.

46% occ$217 ADR1,849 tracked

3 areas tracked

Budva Riviera

The busiest and most built-out stretch of coast — Budva, Bečići, Sveti Stefan and Petrovac.

42% occ$238 ADR1,430 tracked

2 areas tracked

South Coast

Bar and Ulcinj — the long sand beaches of the far south and the lowest entry prices on the Montenegrin coast.

39% occ$119 ADR453 tracked

1 area tracked

Airbnb Performance by Area in Montenegro

Live Airbnb performance by area — occupancy and typical nightly rate (USD) from tracked calendars, all property sizes blended.

AreaRegionListingsOccupancyTypical ADREst. Monthly Revenue
BudvaBudva Riviera92342%$233$2,903
KotorBay of Kotor87951%$195$2,812
TivatBay of Kotor65142%$272$3,910
Sveti StefanBudva Riviera50740%$248$2,895
Bar & UlcinjSouth Coast45339%$119$1,285
Herceg NoviBay of Kotor31941%$160$1,562

Booking Pace by Month

Calendar-observed occupancy per month. Upcoming months show bookings already on the calendar and fill further as dates approach.

Jun 2026
10%$518
Jul 2026
71%$225
Aug 2026
75%$215
Sep 2026
45%$193
Oct 2026
6%$211
Nov 2026
22%$112

Performance by Property Size

Studio

45% occupancy

$103 per night

430 tracked

1 bedroom

45% occupancy

$120 per night

1,798 tracked

2 bedrooms

43% occupancy

$216 per night

887 tracked

3 bedrooms

39% occupancy

$385 per night

369 tracked

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Frequently Asked Questions

Can a foreigner buy property in Montenegro?

Yes. Foreign individuals buy apartments, houses, villas and commercial property on essentially the same terms as Montenegrin citizens, with no purchase permit and no nationality or reciprocity test — Montenegro is not in the EU, so there is no EU/non-EU split here. The restrictions attach to land type and location rather than to the buyer: foreign individuals cannot acquire agricultural land, forest or forest land outright (the usual exception is up to 5,000 m² where a residential building on that land forms part of the same transfer), nor property within one kilometre of the state border, on islands, in designated strategic-security areas, or classified as cultural heritage of exceptional or special importance. Where the land is a restricted type, the standard route is to hold it through a Montenegrin limited-liability company (d.o.o.), which a foreigner may own outright. Check the plot’s cadastral classification and its legalisation status through a Montenegrin notary and lawyer before signing.

What does Montenegro require before a property can be let short-term?

Short-term letting falls under the Law on Tourism and Hospitality and requires a categorisation decision from the municipality where the property is located — Kotor, Tivat, Herceg Novi, Budva, Bar and Ulcinj each run their own process. The unit is classified (studio, apartment, room, villa) against minimum equipment, safety and hygiene standards, and that decision is what makes it lawfully lettable to tourists. An owner can operate as a private individual only up to a size ceiling, commonly cited as 7 bedrooms or 15 beds — whichever binds first; above either limb the activity moves into a registered business with VAT and corporate obligations. Two duties then run continuously: registering every guest with the police within 12 hours of arrival through the national electronic system — a deadline carrying fines of roughly €150–€500 for an individual host — and collecting the per-night sojourn tax from guests and remitting it to the municipality. A non-resident owner does not need a residence permit to let, but does need a Montenegrin tax number and, in practice, a local accountant or representative. Brixfox has no access to the categorisation register — we never state that any listing shown here is categorised, and a property being on Airbnb is not evidence that it is. Categorisation does not reliably survive a change of owner, so budget for re-application.

What will a non-resident actually pay in tax on a Montenegrin rental property?

Three layers. On purchase, resale property carries a progressive transfer tax — 3% to €150,000, 5% from €150,000 to €500,000, 6% above — in force since 1 January 2024; a first sale from a developer is instead subject to 21% VAT, usually quoted inside the price, so establish which applies before modelling acquisition cost. On holding, annual property tax is municipal, set within a 0.25%–1.00% band of assessed value, with coastal and tourist municipalities typically at the higher end and a permitted uplift of up to 1.5× on a secondary dwelling — check the specific municipality rather than a national average. On income, personal rental income is taxed at 15% with the base reduced by documented costs or a standard deduction, and the deduction applied to registered tourist accommodation is generally more generous than the flat rate applied to plain long-term letting, so the effective rate depends on how the activity is registered. Capital gains on sale are 15% of the net gain, with purchase price plus documented improvement and transaction costs deductible. Non-residents pay the same rates as residents; there is no non-resident surcharge. The nightly sojourn tax is collected from guests, not paid by the owner. Confirm all of this with a Montenegrin tax adviser — municipal rates and deduction rules vary and change.

How seasonal is the Montenegrin coast?

Sharply seasonal, in the Adriatic pattern. The season concentrates in June to September with the apex in July and August, carried by beach demand plus drive-to traffic from the region and central Europe alongside flights into Tivat and Podgorica. October to April is thin. The Bay of Kotor tends to hold off-peak demand a little better than the open coast — Kotor and Perast draw year-round short-break visitors and Tivat’s marina keeps some winter activity — while Bar and Ulcinj on the south coast are the most concentrated into high summer. Our calendar tracking here began in June 2026 and most listings only entered tracking in July, so the monthly chart on this page shows a partial first summer, not a multi-year curve; treat it as a first read on the shape rather than a proven annual index.

Does Montenegro’s EU accession process matter to a buyer?

It is worth understanding, but it is not something to underwrite on. Montenegro already uses the euro unilaterally, so a foreign buyer carries no local-currency risk on price or rent today. On accession, Montenegro is the most advanced candidate in the enlargement process, had provisionally closed 18 of the 33 negotiating chapters as of July 2026, and the government’s stated target is to conclude negotiations and join in 2028 — a target rather than a schedule, and one that has moved before. Membership would over time align rules on ownership, capital movement and services, and is often cited as a reason to expect price convergence with the wider Adriatic, but that is an expectation rather than a measured effect and Brixfox does not model it in any yield or valuation figure on this site. Buy on the occupancy, rate and cost numbers you can verify.

Ownership and title in Montenegro: the full position

Foreign individuals buy apartments, houses, villas and commercial premises in Montenegro on essentially the same terms as Montenegrin citizens — no purchase permit, no nationality restriction, no coastal bar on built residential property, and no reciprocity test. The restrictions attach to land type and location, not to the buyer’s status as a non-resident: a foreign natural person may not acquire agricultural land, forest or forest land outright (the standard exception is up to 5,000 m² where the contract also transfers a residential building standing on that land), and the same prohibition covers natural resources, assets in public use, cultural heritage of exceptional or special importance, property within one kilometre of the state border, property on islands, and areas designated as being of strategic interest for national security. The usual route around the land restriction is a Montenegrin limited-liability company (d.o.o.), which a foreigner may own outright and which can hold agricultural and forest land — a routine structure, but one that carries accounting, corporate-tax and filing obligations a personal purchase does not. For a coastal apartment or a villa on a building plot the personal route is normally sufficient; for anything with land attached, the cadastral classification of that plot is the fact that decides which route you are on. Montenegro is not in the EU, so there is no EU/non-EU split in ownership rights of the kind that exists in Croatia. Verify cadastral classification, encumbrances and legalisation status through a Montenegrin notary and lawyer before committing — unlegalised construction is common enough on this coast to be a specific diligence item.

Short-term rental permissions in Montenegro: what the law requires

Short-term letting in Montenegro is regulated under the Law on Tourism and Hospitality and turns on a categorisation decision issued by the municipality where the property sits — Kotor, Tivat, Herceg Novi, Budva, Bar and Ulcinj each administer their own process. The owner applies to the local municipal authority, the unit is classified (studio, apartment, room, villa) against minimum equipment, safety and hygiene standards, and that decision is what makes the unit lawfully lettable to tourists. Accommodation offered by a natural person without forming a company is capped in size — commonly cited as 7 bedrooms or 15 beds, whichever binds first; above either limb, or where a corporate structure is preferred, the activity moves into a registered business with heavier obligations including VAT once the turnover threshold is passed. Two duties then run continuously and sit outside the categorisation itself: every guest must be registered with the police within 12 hours of arrival through the national electronic guest-registration system — a deadline carrying fines of roughly €150–€500 for an individual host and €300–€1,500 for a registered entrepreneur — and the per-night sojourn (tourist) tax must be collected from guests and remitted to the municipality. A non-resident foreign owner does not need a residence permit to let property, but must be identifiable to the Montenegrin Tax Administration — in practice via a local tax number and an accountant or authorised representative — and is subject to exactly the same categorisation, registration and reporting duties as a Montenegrin owner. Brixfox describes what the law requires and nothing more: we hold no copy of the Montenegrin categorisation register and never state or imply that any tracked listing holds a valid categorisation decision. A property appearing on Airbnb is not evidence that it is categorised, and categorisation does not reliably survive a change of owner — treat re-application as part of the acquisition plan and confirm the current position with the municipality and a Montenegrin lawyer.

Taxes, duties and transaction costs in Montenegro

Montenegro uses the euro unilaterally, so a non-resident buyer carries no currency conversion on either the purchase or the rent. Acquisition: transfer tax on a resale has been progressive since 1 January 2024 — 3% up to €150,000, 5% on the slice from €150,000 to €500,000, and 6% above €500,000 — paid by the buyer at completion through the notary. A first sale by a developer falls outside transfer tax and carries 21% VAT instead, normally quoted inside the headline price; establish which of the two applies before modelling acquisition cost, because the gap is material. Notary, registration and legal fees sit on top. Holding: annual property tax is a municipal charge within a 0.25%–1.00% band of assessed market value, with coastal and tourist municipalities typically applying rates toward the upper end, and municipalities are permitted to uplift the rate on a secondary dwelling by up to 1.5× the rate on comparable non-secondary homes — the exact figure is a local decision and must be checked for the specific municipality rather than assumed from a national average. Income: personal rental income is taxed at 15%, with the taxable base reduced by either documented actual costs or a standard deduction; the deduction applied to registered tourist accommodation is generally more generous than the flat rate applied to plain long-term letting — broadly a 30% standard deduction on plain letting against 50% or 70% for property let for tourism purposes, depending on how the activity is registered — which materially changes the effective rate, so confirm the applicable figure for your own registration rather than modelling one headline number. Capital gains on disposal are taxed at 15% of the net gain, with acquisition price plus documented improvement and transaction costs deductible — keep invoices from day one. The nightly sojourn tax is a pass-through collected from the guest, not an owner tax, though remitting it is an owner duty. Non-residents pay the same rates as residents; there is no non-resident surcharge. Double-tax-treaty position and home-country reporting are separate questions for your own adviser. None of this is tax advice — rates and deduction rules move, and the municipal layer varies across the coast.

How does demand move through the year in Montenegro?

A concentrated Adriatic summer market. Demand is driven by beach and bay holidays plus drive-to and short-haul traffic from Serbia, Bosnia and central Europe alongside flights into Tivat and Podgorica — all converging on the warm months. July and August are the apex. June and September are expected to behave as genuine shoulder months on the regional pattern — but we hold only partial June coverage and have not yet observed a Montenegrin September at all, so treat both as expectation rather than measurement. October through April is thin across all three coastal regions. The Bay of Kotor holds off-peak demand somewhat better than the open coast, because Kotor and Perast draw year-round short-break visitors and Tivat’s marina keeps some winter activity, while Bar and Ulcinj on the south coast are the most sharply concentrated into high summer. This shape is the structural expectation for the Montenegrin coast; the tracked calendar window begins in June 2026 and covers a partial first summer, so it cannot yet confirm a full annual curve, and figures shown for September onward are forward availability on the calendar rather than realised results.

How reliable is the Montenegro data on this page?

Calendar tracking for Montenegro began in June 2026 — about two complete observed months (June and July) plus a partial August as of this update. Most listings entered tracking in July, so their individual history is shorter still. There is no year-over-year comparison here, and nothing on this page demonstrates multi-year, or even full-season, performance. Figures shown for September onward are forward availability on the calendar, not realised results. 10,606 Montenegro listings have been seen at least once since tracking began, of which 989 are currently active and 10,074 carry at least one month of occupancy statistics. Averages are computed from listings with sufficient calendar coverage, not from the full seen-once count: roughly a third of tracked listings currently have at least one month of insufficient coverage, and those months are dropped rather than zeroed. Occupancy is derived from Airbnb calendar diffs. A night blocked by the owner cannot be distinguished from a night booked by a guest, so occupancy is an upper-bound read on true booked demand. ADR is the asking nightly rate published on the calendar. It is gross of Airbnb fees, cleaning, taxes, length-of-stay and last-minute discounts, and it is not realised revenue. Coverage is coastal: the Bay of Kotor, the Budva Riviera and the South Coast are the only published regions; Podgorica, the northern mountains and the interior are not represented on this page. Region tags are BrixfoxDNA geographic groupings, not administrative boundaries, and a listing’s assigned region reflects its scraped location data. A little over 200 tracked listings sit in a catch-all national bucket outside the three published coastal regions and are excluded from the regional tables.

What Brixfox does not claim about Montenegro

There is no for-sale catalog for Montenegro. This is a short-term-rental data hub — Brixfox does not currently list Montenegrin property for sale. Presence of a listing in this dataset is not evidence that it holds a municipal categorisation decision or complies with the Law on Tourism and Hospitality. Brixfox has no access to the Montenegrin categorisation register and makes no compliance claim about any property. Ownership, licensing and tax rules summarised here are general information drawn from published guides and law-firm commentary, not legal or tax advice, and they change. Confirm the current position with a Montenegrin notary, lawyer and tax adviser before committing capital. Key rules vary by municipality, not only by country: the annual property-tax rate within the 0.25%–1.00% band, any secondary-dwelling uplift, the sojourn-tax rate and the categorisation process are set locally, so Kotor, Budva, Bar and Ulcinj can differ materially from one another. Foreign-ownership restrictions attach to the land classification — agricultural, forest, border zone, island, strategic or heritage designation — not to the building. The cadastral classification of the specific plot decides whether a personal purchase is possible or a Montenegrin company is required. Montenegro uses the euro unilaterally and is an EU candidate, not a member. EU accession is a stated 2028 target, not a certainty, and no yield, valuation or appreciation figure on this site models any accession effect.

Where does this Montenegro Airbnb data come from?

Brixfox tracks live Airbnb availability calendars across Montenegro and derives occupancy, ADR and RevPAR from observed bookings — the same engine behind our Bali, Portugal, Dubai and Spain markets. It is real market data shown in USD, not survey estimates.

Can I buy property in Montenegro through Brixfox?

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