Real occupancy, nightly rates and RevPAR from live Airbnb calendars across the Amalfi Coast, Puglia, Tuscany, Sicily, Sardinia, Liguria, the northern lakes and the Dolomites — the data layer for buying an Italian vacation rental on numbers, not brochures.
Italy is a patchwork of distinct vacation-rental economies: the ultra-premium Amalfi Coast and Lake Como at the top of the rate card, fast-growing Puglia and Sicily on value, villa-and-vineyard Tuscany and Umbria, the beach markets of Sardinia and Liguria, and the Dolomites and South Tyrol with a second, winter peak. A concentrated summer season defines the south and the coast; the lakes and the countryside stretch the shoulders. Our night-by-night calendar history starts in summer 2026, so no Italian winter has been observed yet. For-sale listings ranked by verified yield are coming; the market data is already live below.
82,380
Tracked Listings
69
Areas Covered
63%
Measured Occupancy
$265
Typical ADR
$166
RevPAR
Occupancy and ADR are measured over the one completed month of night-by-night Airbnb calendar history so far (Aug 2026, 36,815 listings tracked that month), shown in USD. ADR reflects asking prices. 82,380 listings are in the tracked pool today; the current and upcoming months appear only in the booking-pace chart below, where they show bookings to date and typically rise as the month approaches.
Trulli, masserie and the Salento coast — Italy’s value-growth story.
9 areas tracked
Taormina, Siracusa, Noto & San Vito Lo Capo — deep, value-led demand.
8 areas tracked
Chianti, Val d’Orcia, Lucca & Elba — villa-and-vineyard demand.
9 areas tracked
Cinque Terre & the Portofino coast — scarce, premium Riviera.
4 areas tracked
Costa Smeralda, Chia & Villasimius — the beach-luxury market.
9 areas tracked
Positano, Capri, Sorrento & Ischia — Italy’s premium coastal names.
5 areas tracked
Sirmione and the Garda shores — family-resort volume.
5 areas tracked
Bellagio, Menaggio & the southern shore — premium lakefront.
4 areas tracked
Cortina, Alta Badia, Val Gardena, Val di Fassa & Madonna di Campiglio — a ski-and-hiking dual season; no winter observed yet.
7 areas tracked
Assisi, Orvieto & Lake Trasimeno — Tuscany’s quieter, better-value neighbour.
3 areas tracked
Stresa and the Borromean gulf.
1 area tracked
Bolzano & Merano — alpine spa-and-vineyard demand with a winter season not yet in our data.
1 area tracked
The small lake between Como and Garda, on the edge of Franciacorta wine country.
1 area tracked
Bormio & Livigno — ski-led; tracked since September 2026, so summer only so far.
2 areas tracked
Orta San Giulio and the western shore — the quiet lake.
1 area tracked
Live Airbnb performance by area — occupancy and typical nightly rate (USD) from tracked calendars, all property sizes blended.
| Area | Region | Listings | Occupancy | Typical ADR | Est. Monthly Revenue |
|---|---|---|---|---|---|
| Sorrento | Amalfi Coast | 2,785 | 62% | $452 | $8,559 |
| Portofino Coast | Liguria | 2,529 | 64% | $210 | $4,121 |
| Olbia | Sardinia | 2,476 | 65% | $238 | $4,672 |
| Cinque Terre | Liguria | 2,416 | 63% | $198 | $3,792 |
| Taormina | Sicily | 2,280 | 64% | $337 | $6,561 |
| Riviera dei Fiori | Liguria | 2,253 | — | — | — |
| Siracusa | Sicily | 2,144 | 62% | $239 | $4,491 |
| Garda South-East | Lake Garda | 2,109 | 62% | $256 | $4,864 |
| Amalfi | Amalfi Coast | 1,989 | 60% | $252 | $4,566 |
| Ostuni | Puglia | 1,960 | 70% | $321 | $6,850 |
| Gallipoli | Puglia | 1,844 | 58% | $184 | $3,260 |
| Polignano | Puglia | 1,759 | 64% | $200 | $3,884 |
| Lucca | Tuscany | 1,748 | 53% | $197 | $3,177 |
| Alassio | Liguria | 1,746 | — | — | — |
| Versilia | Tuscany | 1,686 | 77% | $209 | $4,881 |
| San Vito Lo Capo | Sicily | 1,681 | 67% | $250 | $5,111 |
| Bellagio | Lake Como | 1,654 | 67% | $371 | $7,589 |
| Stresa | Lake Maggiore | 1,640 | 64% | $201 | $3,899 |
| Sirmione | Lake Garda | 1,635 | 67% | $238 | $4,852 |
| Noto | Sicily | 1,560 | 60% | $228 | $4,130 |
| Alghero | Sardinia | 1,526 | 70% | $220 | $4,669 |
| Salento South | Puglia | 1,497 | 65% | $240 | $4,747 |
| Lecce | Puglia | 1,493 | 59% | $172 | $3,088 |
| Garda West | Lake Garda | 1,453 | 57% | $292 | $5,101 |
| Val di Noto | Sicily | 1,451 | 56% | $254 | $4,360 |
| Costa Smeralda | Sardinia | 1,408 | 67% | $349 | $7,082 |
| Positano | Amalfi Coast | 1,394 | 58% | $583 | $10,302 |
| Menaggio | Lake Como | 1,374 | 67% | $253 | $5,172 |
| San Gimignano | Tuscany | 1,314 | 53% | $256 | $4,134 |
| Val d'Orcia | Tuscany | 1,289 | 49% | $260 | $3,871 |
| Ischia | Amalfi Coast | 1,225 | 60% | $205 | $3,740 |
| Valle d'Itria | Puglia | 1,222 | 61% | $239 | $4,444 |
| Bolzano-Merano | South Tyrol | 1,215 | 56% | $256 | $4,396 |
| Cefalù | Sicily | 1,179 | 66% | $201 | $4,046 |
| Assisi | Umbria | 1,166 | 56% | $148 | $2,536 |
| Chianti | Tuscany | 1,160 | 61% | $394 | $7,266 |
| Elba | Tuscany | 1,125 | 67% | $184 | $3,771 |
| Garda North | Lake Garda | 1,120 | 65% | $232 | $4,602 |
| Como South | Lake Como | 1,060 | 67% | $342 | $7,010 |
| Garda East | Lake Garda | 1,003 | 67% | $209 | $4,293 |
| Villasimius | Sardinia | 934 | 71% | $321 | $6,904 |
| Lake Trasimeno | Umbria | 924 | 62% | $171 | $3,226 |
| Fasano | Puglia | 916 | 66% | $244 | $4,882 |
| Lake Iseo | Lake Iseo | 900 | 63% | $176 | $3,345 |
| Otranto | Puglia | 895 | 60% | $165 | $2,988 |
| Lecco | Lake Como | 797 | 57% | $188 | $3,278 |
| Val Gardena | Dolomites | 733 | 51% | $537 | $8,378 |
| Cala Gonone | Sardinia | 715 | — | — | — |
| Cortona | Tuscany | 649 | 57% | $219 | $3,790 |
| Orvieto | Umbria | 647 | 57% | $218 | $3,771 |
| Lake Orta | Lake Orta | 635 | 63% | $160 | $3,069 |
| Aeolian Islands | Sicily | 633 | 69% | $237 | $4,981 |
| Gallura North | Sardinia | 612 | 68% | $243 | $5,001 |
| Gargano | Puglia | 607 | — | — | — |
| Kronplatz | Dolomites | 562 | 61% | $305 | $5,620 |
| Maremma | Tuscany | 557 | 70% | $211 | $4,486 |
| Bormio | Lombardy Alps | 542 | — | — | — |
| Argentario | Tuscany | 528 | 68% | $328 | $6,835 |
| Capri | Amalfi Coast | 510 | 68% | $638 | $13,267 |
| Cortina d'Ampezzo | Dolomites | 480 | 62% | $492 | $9,330 |
| Chia | Sardinia | 474 | 57% | $517 | $9,006 |
| Madonna di Campiglio | Dolomites | 425 | 60% | $233 | $4,239 |
| Bosa | Sardinia | 404 | — | $179 | — |
| Favignana | Sicily | 375 | 20% | $200 | $1,243 |
| Pula | Sardinia | 357 | 81% | $153 | $3,756 |
| Val di Fassa | Dolomites | 312 | 61% | $285 | $5,275 |
| Livigno | Lombardy Alps | 302 | — | — | — |
| Alta Badia | Dolomites | 208 | 67% | $503 | $10,207 |
| San Martino di Castrozza | Dolomites | 179 | 67% | $305 | $6,207 |
Calendar-observed occupancy per month. Upcoming months show bookings already on the calendar and fill further as dates approach.
Studio
55% occupancy
$142 per night
8,527 tracked
1 bedroom
61% occupancy
$176 per night
32,811 tracked
2 bedrooms
65% occupancy
$246 per night
27,338 tracked
3 bedrooms
66% occupancy
$381 per night
8,670 tracked
For-sale properties ranked by real Airbnb yield are coming. Join the waitlist for first access.
Yes. Every short-term rental must carry a national identification code — the CIN (Codice Identificativo Nazionale), issued through the national BDSR database — displayed on the listing and at the property; it has been mandatory nationwide since 1 January 2025, on top of the regional or municipal registration many regions already required (Lombardy’s CIR, for example) and the safety kit that comes with it (extinguishers, gas and carbon-monoxide detectors). Some cities have moved to limit new tourist rentals in their historic centres — Florence and Venice most visibly. Rules vary by comune, so confirm locally before underwriting.
Lets of under 30 days (locazioni brevi) can be taxed under the flat cedolare secca instead of progressive income tax: 21% on one property of the owner’s choice and 26% on the second to fourth, since the 2024 Budget Law; letting five or more units is treated as a business and needs a partita IVA. Platforms and intermediaries that collect the rent withhold 21% at source. Non-residents pay Italian tax on Italian rental income and should check their home country’s treaty. IMU, the annual municipal property tax, applies to every second home. Confirm the current rates with an Italian commercialista before underwriting.
Buying from a private seller, the registration tax (imposta di registro) on a second home is 9% of the cadastral value — usually well below the price — plus fixed mortgage and cadastral taxes of €50 each; buying new from a developer, VAT at 10% (22% for luxury categories) applies instead. Add the notary (roughly 1–2.5%), the agency commission (typically 2–4% plus 22% VAT, paid by buyer and seller alike) and a translator or bilingual deed if you do not sign in Italian. EU citizens buy freely; other nationalities buy under Italy’s reciprocity rule, which covers most major investor countries. A codice fiscale and an Italian bank account are the practical prerequisites.
It depends on the trade-off: the Amalfi Coast and Lake Como command the highest nightly rates on a short season; Puglia and Sicily offer the best value and fastest-growing demand; Tuscany and Umbria blend villa demand with a longer cultural season; the Dolomites and South Tyrol add a winter peak the coast never sees. The live data on this page compares each region by occupancy and ADR.
Coast and islands concentrate demand into June–September; the lakes run roughly April to October; Tuscany and Umbria carry a long spring and autumn shoulder; the Dolomites, South Tyrol and the Lombardy Alps have a second peak in winter. Our night-by-night history for Italy starts in summer 2026, so the alpine figures on this page are a summer-only view until the first winter has been observed.
Brixfox tracks live Airbnb availability calendars across Italy and derives occupancy, ADR and RevPAR from observed bookings — the same engine behind our Bali, Portugal, Dubai and Spain markets. It is real market data shown in USD, not survey estimates.
Italy for-sale listings ranked by verified rental yield are coming. Join the waitlist on this page and we'll notify you when they go live.