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Thailand Airbnb Investment Data — Phuket, Samui & the islands

Real occupancy, nightly rates and RevPAR from live Airbnb calendars across Phuket, Koh Samui and Thailand’s island markets — the data layer for buying a Thai vacation rental on numbers, not brochures.

Phuket is the deepest and most liquid villa-and-condo market in the country; Koh Samui trades volume for higher rates and a longer season; the outer islands (Phangan, Tao, Lanta, Phi Phi, Koh Chang) are smaller, more seasonal markets where individual area selection matters most. For-sale listings ranked by verified yield are coming; the market data is already live below.

11,083

Tracked Listings

25

Areas Covered

36%

Avg Occupancy

$195

Typical ADR

$71

RevPAR

Occupancy and ADR are observed from live Airbnb calendars across Mar 2026–Nov 2026 (11,083 tracked listings), shown in USD. ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.

Thailand by Region

Phuket

The deepest, most liquid market — Patong, Kata, Bang Tao, Surin and the west-coast beaches.

35% occ$195 ADR5,023 tracked

11 areas tracked

Islands

Phangan, Tao, Lanta, Phi Phi & Koh Chang — smaller, demand-spiky markets.

33% occ$138 ADR3,067 tracked

8 areas tracked

Koh Samui

Higher rates, longer season — Chaweng, Bophut, Lamai and Maenam.

42% occ$251 ADR2,993 tracked

6 areas tracked

Airbnb Performance by Area in Thailand

Live Airbnb performance by area — occupancy and typical nightly rate (USD) from tracked calendars, all property sizes blended.

AreaRegionListingsOccupancyTypical ADREst. Monthly Revenue
Koh PhanganIslands1,41542%$157$2,166
Surin/Bang TaoPhuket85534%$155$1,762
LamaiKoh Samui82644%$219$2,950
Choeng MonKoh Samui77041%$279$3,758
Rawai/Nai HarnPhuket75235%$163$1,872
Koh TaoIslands70825%$129$1,256
ThalangPhuket69434%$238$2,880
PatongPhuket68336%$162$2,028
MaenamKoh Samui58741%$250$3,398
KamalaPhuket52638%$217$2,803
Mai KhaoPhuket45131%$122$1,285
Kata/KaronPhuket39232%$189$2,024
ChalongPhuket37235%$150$1,667
Bophut/FishermanKoh Samui36942%$235$3,099
Koh LantaIslands28528%$109$991
Koh ChangIslands24225%$151$1,212
Phi PhiIslands22821%$95$799
Taling NgamKoh Samui22638%$364$4,595
ChawengKoh Samui21539%$180$2,301
Cape PanwaPhuket17237%$200$2,690
Koh KoodIslands11626%$121$1,549
Cape YamuPhuket9331%$766$11,034
Koh JumIslands7041%$115$1,514
Ao PoPhuket3328%$912$13,091
Koh RachaIslands332%$139$1,170

Booking Pace by Month

Calendar-observed occupancy per month. Upcoming months show bookings already on the calendar and fill further as dates approach.

Mar 2026
17%$229
Apr 2026
41%$211
May 2026
46%$209
Jun 2026
45%$202
Jul 2026
63%$186
Aug 2026
48%$184
Sep 2026
13%$182
Oct 2026
8%$188
Nov 2026
12%$219

Performance by Property Size

Studio

28% occupancy

$72 per night

635 tracked

1 bedroom

32% occupancy

$74 per night

4,351 tracked

2 bedrooms

39% occupancy

$146 per night

2,369 tracked

3 bedrooms

41% occupancy

$231 per night

2,001 tracked

Get notified when Thailand listings go live

For-sale properties ranked by real Airbnb yield are coming. Join the waitlist for first access.

Frequently Asked Questions

Can foreigners earn rental income from property in Thailand?

Foreigners can freely own condominium units (up to 49% of a building’s area) and commonly hold villas via long leasehold or a Thai company structure. Short-term (daily) rentals of condos sit in a legal grey area under the Hotel Act, so most investors target villas or licensed serviced developments. Always take Thai legal advice on the specific building and structure.

How seasonal is the Thai rental market?

The high season runs roughly November to April (cool, dry) with a softer May–October monsoon. Phuket and Samui hold demand better year-round than the smaller islands. The monthly booking-pace chart on this page shows the curve from live calendars.

Where does this Thailand Airbnb data come from?

Brixfox tracks live Airbnb availability calendars across Thailand and derives occupancy, ADR and RevPAR from observed bookings — the same engine behind our Bali, Portugal, Dubai and Spain markets. It is real market data shown in USD, not survey estimates.

Can I buy property in Thailand through Brixfox?

Thailand for-sale listings ranked by verified rental yield are coming. Join the waitlist on this page and we'll notify you when they go live.