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Thailand Airbnb Investment Data — Phuket, Samui & the islands

Real occupancy, nightly rates and RevPAR from live Airbnb calendars across Phuket, Koh Samui and Thailand’s island markets — the data layer for buying a Thai vacation rental on numbers, not brochures.

Phuket is the deepest and most liquid villa-and-condo market in the country; Koh Samui trades volume for higher rates and a longer season; the outer islands (Phangan, Tao, Lanta, Phi Phi, Koh Chang) are smaller, more seasonal markets where individual area selection matters most. For-sale listings ranked by verified yield are coming; the market data is already live below.

10,121

Tracked Listings

25

Areas Covered

37%

Avg Occupancy

$205

Typical ADR

$75

RevPAR

Occupancy and ADR are observed from live Airbnb calendars across Mar 2026–Sep 2026 (10,121 tracked listings), shown in USD. ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.

Thailand by Region

Phuket

The deepest, most liquid market — Patong, Kata, Bang Tao, Surin and the west-coast beaches.

34% occ$204 ADR4,615 tracked

11 areas tracked

Koh Samui

Higher rates, longer season — Chaweng, Bophut, Lamai and Maenam.

43% occ$262 ADR2,972 tracked

6 areas tracked

Islands

Phangan, Tao, Lanta, Phi Phi & Koh Chang — smaller, demand-spiky markets.

35% occ$143 ADR2,534 tracked

8 areas tracked

Airbnb Performance by Area in Thailand

Live Airbnb performance by area — occupancy and typical nightly rate (USD) from tracked calendars, all property sizes blended.

AreaRegionListingsOccupancyTypical ADREst. Monthly Revenue
Koh PhanganIslands1,31941%$157$2,325
LamaiKoh Samui83845%$234$3,483
Surin/Bang TaoPhuket78434%$160$1,907
Choeng MonKoh Samui76043%$296$4,655
Rawai/Nai HarnPhuket72434%$165$1,891
PatongPhuket64632%$169$2,047
ThalangPhuket60134%$255$3,140
MaenamKoh Samui55942%$266$3,781
KamalaPhuket49136%$236$2,966
Bophut/FishermanKoh Samui38945%$231$3,658
Koh TaoIslands38132%$143$1,902
Kata/KaronPhuket35531%$203$2,147
ChalongPhuket35334%$146$1,728
Mai KhaoPhuket34832%$131$1,551
Koh LantaIslands27527%$110$981
Taling NgamKoh Samui23440%$347$5,021
Koh ChangIslands22125%$153$1,207
ChawengKoh Samui19240%$203$2,696
Phi PhiIslands18320%$95$822
Cape PanwaPhuket17735%$225$3,076
Cape YamuPhuket9832%$807$13,895
Koh KoodIslands9232%$122$1,788
Koh JumIslands6136%$111$1,376
Ao PoPhuket3828%$871$12,299
Koh RachaIslands233%$136$1,181

Booking Pace by Month

Calendar-observed occupancy per month. Upcoming months show bookings already on the calendar and fill further as dates approach.

Mar 2026
17%$217
Apr 2026
43%$208
May 2026
52%$206
Jun 2026
47%$202
Jul 2026
29%$201
Aug 2026
22%$204
Sep 2026
15%$239

Performance by Property Size

Studio

32% occupancy

$72 per night

363 tracked

1 bedroom

32% occupancy

$74 per night

3,832 tracked

2 bedrooms

39% occupancy

$147 per night

2,153 tracked

3 bedrooms

41% occupancy

$236 per night

1,916 tracked

Get notified when Thailand listings go live

For-sale properties ranked by real Airbnb yield are coming. Join the waitlist for first access.

Frequently Asked Questions

Can foreigners earn rental income from property in Thailand?

Foreigners can freely own condominium units (up to 49% of a building’s area) and commonly hold villas via long leasehold or a Thai company structure. Short-term (daily) rentals of condos sit in a legal grey area under the Hotel Act, so most investors target villas or licensed serviced developments. Always take Thai legal advice on the specific building and structure.

How seasonal is the Thai rental market?

The high season runs roughly November to April (cool, dry) with a softer May–October monsoon. Phuket and Samui hold demand better year-round than the smaller islands. The monthly booking-pace chart on this page shows the curve from live calendars.

Where does this Thailand Airbnb data come from?

Brixfox tracks live Airbnb availability calendars across Thailand and derives occupancy, ADR and RevPAR from observed bookings — the same engine behind our Bali, Portugal, Dubai and Spain markets. It is real market data shown in USD, not survey estimates.

Can I buy property in Thailand through Brixfox?

Thailand for-sale listings ranked by verified rental yield are coming. Join the waitlist on this page and we'll notify you when they go live.