The inland cultural centre in the Ayung and Wos river valleys, with villas strung along the ridges of Sayan, Penestanan and Tegallalang. Jungle and rice-terrace views drive nightly rates, and the same terraces are largely green-zoned agricultural land.
Listing-weighted across Jul 2026–Sep 2026 · DNA bucket: Ubud · USD
5,372
Tracked Listings
57%
Occupancy
$175
Median ADR
$3,573
Revenue / Month
Occupancy and ADR are observed from live Airbnb calendars across Mar 2026–Jan 2027 (31,891 listings tracked, counted over Dec 2026's calendars, the best-covered month), shown in USD. ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.
Over Jul 2026–Sep 2026, the 5,372 tracked Airbnb listings in Ubud ran 57% occupancy, level with the 58% Bali-wide weighted mean. The listing-weighted median nightly rate was $175, 0.80× the $219 Bali figure; 1-bedroom units, the largest tracked size band at 1,886 listings, averaged $95 at 59% occupancy. Tracked supply moved from 921 listings in Mar 2026 to 5,372 in Sep 2026, up 483%.
Complete calendar months only — Mar 2026 to Sep 2026. Occupancy is the listing-weighted share of nights booked; ADR is the listing-weighted median asking rate.
| Month | Occupancy | ADR | Listings |
|---|---|---|---|
| Mar 2026 | 12% | $307 | 921 |
| Apr 2026 | 31% | $267 | 2,813 |
| May 2026 | 36% | $215 | 4,393 |
| Jun 2026 | 38% | $242 | 3,148 |
| Jul 2026 | 60% | $184 | 3,431 |
| Aug 2026 | 61% | $187 | 3,779 |
| Sep 2026 | 53% | $161 | 5,372 |
Booking pace already on the calendar: Oct 2026 51% (5,870 listings) · Nov 2026 23% (6,118 listings) · Dec 2026 15% (6,187 listings) · Jan 2027 11% (453 listings). Forward months fill further as dates approach and are excluded from every figure above.
Weighted over Jul 2026–Sep 2026; listing counts are the latest complete month.
| Size | Listings | Occupancy | ADR | RevPAR |
|---|---|---|---|---|
| Studio | 823 | 42% | $103 | $43 |
| 1-bedroom | 1,886 | 59% | $95 | $56 |
| 2-bedroom | 1,386 | 59% | $138 | $82 |
| 3-bedroom | 614 | 62% | $243 | $150 |
| 4-bedroom | 275 | 61% | $343 | $209 |
| 5-bedroom+ | 388 | 58% | $532 | $307 |
Most of the valley land that makes an Ubud villa marketable is zoned agricultural; tourism zoning follows the main roads. A view plot on green-zoned land cannot legally trade nightly — check it on the zoning map.
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