The southern tip of Phuket: Nai Harn's swimming beach and lake, Rawai's long-stay expat village along the seafront road, and the hills between them where most of the villa stock sits. It is a resident and long-stay market more than a tourist one, with a lower entry price than the west coast and a shorter nightly high season.
Listing-weighted across Jun 2026–Aug 2026 · DNA bucket: Rawai/Nai Harn · USD
762
Tracked Listings
54%
Occupancy
$178
Median ADR
$3,190
Revenue / Month
Occupancy and ADR are observed from live Airbnb calendars across Mar 2026–Dec 2026 (10,835 listings active in that window), shown in USD. ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.
Over Jun 2026–Aug 2026, the 762 tracked Airbnb listings in Rawai & Nai Harn ran 54% occupancy, 1 point above the 53% Phuket-wide weighted mean over the same months. The listing-weighted median nightly rate was $178, 0.86× the $208 Phuket figure; 1-bedroom units, the largest tracked size band at 228 listings, averaged $63 at 43% occupancy. Tracked supply moved from 247 listings in Mar 2026 to 762 in Aug 2026, up 209%. 656 villas are listed for sale in Rawai & Nai Harn, median asking $368,472, 47% leasehold across the 419 with a stated tenure, median gross yield on all-in cost 8.0% over 655 listings with an estimate.
Complete calendar months only — Mar 2026 to Aug 2026. Occupancy is the listing-weighted share of nights booked; ADR is the listing-weighted median asking rate.
| Month | Occupancy | ADR | Listings |
|---|---|---|---|
| Mar 2026 | 16% | $190 | 247 |
| Apr 2026 | 44% | $172 | 535 |
| May 2026 | 44% | $174 | 625 |
| Jun 2026 | 39% | $160 | 569 |
| Jul 2026 | 60% | $187 | 692 |
| Aug 2026 | 60% | $183 | 762 |
Booking pace already on the calendar: Sep 2026 45% (1,472 listings) · Oct 2026 21% (1,597 listings) · Nov 2026 17% (1,543 listings) · Dec 2026 17% (172 listings). Forward months fill further as dates approach and are excluded from every figure above.
Weighted over Jun 2026–Aug 2026; listing counts are the latest complete month.
| Size | Listings | Occupancy | ADR | RevPAR |
|---|---|---|---|---|
| Studio | 17 | 40% | $64 | $26 |
| 1-bedroom | 228 | 43% | $63 | $27 |
| 2-bedroom | 180 | 61% | $133 | $81 |
| 3-bedroom | 179 | 61% | $222 | $135 |
| 4-bedroom | 106 | 58% | $284 | $165 |
| 5-bedroom+ | 52 | 58% | $474 | $277 |
Daily rental for stays under 30 nights falls under Thailand’s Hotel Act and generally needs a hotel licence or a qualifying exemption. Brixfox never claims a listing is licensed for short-term letting; every listing carries the warning and the building’s or estate’s position must be verified before underwriting nightly income.
Foreign buyers own condominiums freehold within a building’s 49% foreign quota; villas are held on a registered 30-year leasehold or through a Thai company. The ownership route changes what a yield is worth, and it is shown per listing.
Many listings are geocoded to an area or neighbourhood centroid rather than the exact plot (recorded per listing as location precision), so distances and map positions here are approximate.
Matched on the listing's stated area; a villa described as two areas can appear under both. Prices in USD as listed.
656
Listings
$368,472
Median Asking
$2,850/m²
Median $/m² Built
47%
Leasehold Share
8.0%
Median Gross Yield
$/m² over 598 listings with a stated building size; tenure split over 419 with a stated tenure (53% freehold); gross yield is projected STR revenue over true all-in acquisition cost, over 655 listings with an estimate. Net yield after management, tax and lease write-off is on each property page.
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