Saint-Tropez & the Gulf homes for sale

Name: Saint-Tropez & the Gulf Airbnb occupancy, ADR and revenue (measured)
Creator: Brixfox

Saint-Tropez and the communes of its peninsula and gulf — Ramatuelle, Gassin and Grimaud: the highest median asking price in the French catalogue.

41% occupancy€297 ADR3,981 tracked Airbnbs263 for saleData as of Oct 2026

Measured Airbnb performance

Data as of Oct 2026

Listing-weighted across Aug 2026–Oct 2026 · DNA bucket: Saint-Tropez · EUR

3,981

Tracked Listings

41%

Occupancy

€297

Median ADR

€3,999

Revenue / Month

Occupancy and ADR are measured over 3 completed months of night-by-night Airbnb calendar history so far (Aug 2026–Oct 2026, 22,746 listings tracked in Oct 2026), shown in USD. ADR reflects asking prices. 23,537 listings tracked, counted over Dec 2026's calendars, the best-covered month; the current and upcoming months appear only in the booking-pace chart below, where they show bookings to date and typically rise as the month approaches.

What the data says

Over Aug 2026–Oct 2026, the 3,981 tracked Airbnb listings in Saint-Tropez & the Gulf ran 41% occupancy, 5 points below the 46% Côte d'Azur-wide weighted mean over the same months. The listing-weighted median nightly rate was €297, 1.32× the €225 Côte d'Azur figure; 1-bedroom units, the largest tracked size band at 1,337 listings, averaged €134 at 44% occupancy. Tracked supply moved from 2,360 listings in Aug 2026 to 3,981 in Oct 2026, up 69%. 263 homes are listed for sale in Saint-Tropez & the Gulf, median asking €995,000, median gross yield on all-in cost 3.5% over 261 listings with an estimate.

3-month trend

Complete calendar months only — Aug 2026 to Oct 2026. Occupancy is the listing-weighted share of nights booked; ADR is the listing-weighted median asking rate.

Month	Occupancy	ADR	Listings
Aug 2026	66%	€311	2,360
Sep 2026	40%	€295	3,709
Oct 2026	28%	€290	3,981

Booking pace already on the calendar: Nov 2026 33% (14 listings) · Dec 2026 9% (3,625 listings) · Jan 2027 6% (3,574 listings) · Feb 2027 4% (2 listings). Forward months fill further as dates approach and are excluded from every figure above.

By bedroom count

Weighted over Aug 2026–Oct 2026; listing counts are the latest complete month.

Size	Listings	Occupancy	ADR	RevPAR
Studio	463	42%	€116	€49
1-bedroom	1,337	44%	€134	€59
2-bedroom	1,036	43%	€211	€90
3-bedroom	507	40%	€333	€132
4-bedroom	312	36%	€603	€217
5-bedroom+	326	32%	€1,151	€364

Short-term letting in France: what we can and cannot say

A second home let to tourists in France needs a change-of-use authorisation wherever the commune requires one, which a commune may make subject to compensation, quotas or a limit per owner (law of 19 November 2024). The rules are per commune: verify them with the mairie before buying.

A furnished tourist let is declared to the mairie and its listing must show its registration number. There is no public register to check a number against, so Brixfox shows a number only where the listing itself discloses one, as disclosed and unverified.

Ask the mairie whether this commune requires a change-of-use authorisation and a registration number for a furnished tourist let, and whether either can be obtained for this property by a new owner. A number printed by the listing belongs to the current owner's declaration and does not transfer with the sale.

France is published region by region. A pin is the portal’s own, which it often blurs; a home pinned only on its commune’s centre is not priced. Freehold, priced in EUR.