Montenegro Airbnb Performance by Area in 2026

Data by Brixfox · · Updated

Ocean wave under pink clouds — Brixfox short-term-rental data by area, 2026

Short-term-rental returns in Montenegro vary by area, though less than the reputations suggest. The table below shows what about 4,200 actively-rented Airbnb listings along the coast did in August 2026, the peak month, measured night by night from their calendars.

Budva is the deepest market and Kotor books the most nights — but on revenue, the four Riviera areas finished August within a few hundred dollars of each other. The real split is between them and the rest of the coast.

Montenegro Airbnb performance by area, August 2026

Brixfox calendar data, August 2026 — the first complete month of our night-by-night calendar archive. Performing listings = listings with a full August calendar that booked at least 10% of the month’s nights. Occupancy = median share of August nights booked; nightly rate = median advertised rate for August stays; revenue = the median of each performing listing’s estimated August gross (its own occupancy × its own advertised rate × 31 nights), USD — usually a little below the two median columns multiplied together.

AreaPerforming listingsOccupancyNightly rateEst. Aug revenue
Budva99677%$216$4,498
Kotor86684%$206$4,706
Tivat73979%$217$4,623
Bar & Ulcinj67171%$118$2,402
Sveti Stefan56877%$208$4,708
Herceg Novi37477%$142$3,264

Every Montenegro area with at least 100 performing listings. A night closed on the calendar counts as booked; calendars closed almost end to end with no detected booking, and listings our data engine flags as likely owner-blocked, are left out.

What the data says

  • Four areas are close to level. Sveti Stefan (about $4,700), Kotor ($4,700), Tivat ($4,600) and Budva ($4,500) all price between $206 and $217 a night and book 77–84% of nights; Kotor leads on occupancy at 84%, with Tivat next at 79%.
  • Budva is the most liquid market: 996 performing listings, the largest pool on the coast, booking 77% of August nights.
  • Herceg Novi is the value end of the Bay of Kotor: 77% occupancy at $142, about $3,300 for August.
  • Bar & Ulcinj on the south coast has about half the Riviera’s estimated revenue: $118 a night at 71% occupancy, about $2,400 for the median listing’s month.

Read this as a filter, not a verdict

An area figure is a starting filter, never a decision on a specific property. Even in the strongest areas the best-run listings clear far more than it, and the weakest far less. Brixfox computes per-property yield on this same calendar data so an area read like this becomes a specific, underwritable decision.

Seasonality: what one month conceals

August is Montenegro’s peak. On the same listings, hosts ask 0.66 to 0.80 times their August rate for October stays and 0.78 to 0.87 times for December across the three regions, and our night-by-night archive began in July 2026, so we have not yet observed a Montenegrin winter. Underwrite on all twelve months, never on August × 12.

How this is measured

Brixfox tracks 1.2M+ short-term-rental listings across 50+ countries and territories. For the listings whose Airbnb calendars it reads, it keeps each night’s final booked-or-open state in a night-by-night archive that began on 22 July 2026. This post covers August 2026, the first complete month that archive covers, and the Montenegro listings we track on the Bay of Kotor, the Budva Riviera and the south coast with a full August calendar (25 or more nights observed). A listing counts as performing if it booked at least 10% of the month’s nights; occupancy and nightly rate are medians across performing listings, and estimated revenue is the median of each performing listing’s own estimate — its occupancy × its advertised nightly rate × 31 nights — which is not the two medians multiplied together and usually sits a little below that product. Nightly rates are what hosts advertise for August stays — Airbnb does not publish what a night actually sold for. A night closed on the calendar counts as booked, so some owner-blocked nights remain in the figures; calendars closed almost end to end with no detected booking are left out as unverifiable, and so are listings our data engine flags as likely owner-blocked. The October- and December-versus-August ratios compare the same listings’ advertised rates for those months (the median of each listing’s ratio). Informational, not investment advice.

See also