Italy Airbnb Performance by Area: September 2026

Data by Brixfox ·

Old-town houses on limestone cliffs above a pebble cove, Polignano a Mare — Brixfox short-term-rental data by area, 2026

Short-term-rental performance in Italy varies by area. The table below shows how 24,299 actively-rented Airbnb listings across 12 areas performed in September 2026, measured night by night from their calendars.

The areas are ordered by how many listings actively rented, the depth of each market. Sorrento leads on every column — listings, occupancy, nightly rate and revenue — so read the rest of the table for how far the other areas fall behind it, and on which column.

Italy Airbnb performance by area, September 2026

Brixfox calendar data, September 2026. Performing listings = listings with a full September calendar that booked at least 10% of the month’s nights. Occupancy = median share of September nights booked; nightly rate = median advertised rate for September stays; revenue = the median of each performing listing’s estimated September gross (its own occupancy × its own advertised rate × 30 nights), USD — usually a little below the two median columns multiplied together.

AreaPerforming listingsOccupancyNightly rateEst. Sep revenue
Sorrento2,56377%$303$6,248
Amalfi2,41470%$210$4,106
Ostuni2,37460%$244$3,771
Olbia2,08463%$190$3,465
Taormina2,01173%$177$3,416
Positano2,00267%$208$3,492
Como South1,97257%$257$4,156
Cinque Terre1,92670%$183$3,421
Sirmione1,89063%$221$3,962
Bellagio1,71170%$260$4,596
Alghero1,70663%$176$3,358
San Vito Lo Capo1,64670%$171$3,236

The 12 areas with the most performing listings, of 55 that clear the bar: at least 100 performing listings, 50 of them with an advertised rate. A night counts as booked when its calendar was closed on a reading taken at least a day before the night and ahead of any advance notice the host requires; calendars closed almost end to end with no detected booking, and listings our data engine flags as likely owner-blocked, are left out.

What the data says

  • Sorrento has the most performing listings (2,563), the highest estimated September revenue for the median listing ($6,248), the highest nightly rate ($303) and the highest occupancy (77%).
  • San Vito Lo Capo has the lowest nightly rate ($171) and the lowest estimated September revenue ($3,236).
  • Como South has the lowest occupancy (57%).
  • Amalfi is the second-deepest pool, with 2,414 performing listings at a median $210 a night.

What separates the areas

Estimated September revenue for the median listing runs from $3,236 in San Vito Lo Capo to $6,248 in Sorrento, a spread of 1.9 times. Sorrento leads on both occupancy and nightly rate, so here the busiest calendars and the highest asking rates sit in the same place.

Read this as a filter, not a verdict

An area figure is a starting filter, never a decision on a specific property. Even in the strongest areas the best-run listings clear far more than it, and the weakest far less. Brixfox computes per-property yield on this same calendar data so an area read like this becomes a specific, underwritable decision.

Seasonality: one month is not a year

Across 14 of Italy’s 15 regions, hosts ask 0.77 to 0.98 times their September rate for November stays and 0.87 to 1.15 times for January, on the same listings. Asking rates show how hosts price the months ahead, not how full those months get. Our night-by-night archive began on 22 July 2026, so the complete months it covers run from August 2026 to September 2026. Underwrite on all twelve months, never on September × 12.

How this is measured

Brixfox tracks 1.8M+ short-term-rental listings across 50+ countries and territories. For the listings whose Airbnb calendars it reads, it keeps each night’s final booked-or-open state in a night-by-night archive that began on 22 July 2026. This post covers September 2026 and the listings we track in Italy (the 15 regions our Italy page covers) with a full September calendar (25 or more nights observed). A listing counts as performing if it booked at least 10% of the month’s nights; occupancy and nightly rate are medians across performing listings, and estimated revenue is the median of each performing listing’s own estimate — its occupancy × its advertised nightly rate × 30 nights — which is not the two medians multiplied together and usually sits a little below that product. Nightly rates are what hosts advertise for September stays — Airbnb does not publish what a night actually sold for. A night counts as booked when its calendar was closed on a reading taken at least a day before the night and ahead of any advance notice the host requires. Airbnb closes a night on its own date, and every night inside a host’s notice period of up to seven days, whether or not it sold, so those readings are not counted, and neither is a booking made that late. Some owner-blocked nights remain in the figures; calendars closed almost end to end with no detected booking are left out as unverifiable, and so are listings our data engine flags as likely owner-blocked. An area needs at least 100 performing listings, 50 of them with an advertised rate, to appear. The seasonality ratios compare the same listings’ advertised rates for those months (the median of each listing’s ratio). Informational, not investment advice.

See also