Bali Villa Investment in 2026: Airbnb Occupancy & Revenue, by Area

Data by Brixfox · · Updated

Diamond Beach cliffs, Nusa Penida, Bali — Brixfox short-term-rental investment data, 2026

Bali is one of the most accessible entry points in Brixfox’s catalogue — a median for-sale villa near $300,000, against roughly $820,000 in Dubai — with strong peak-season occupancy. But “Bali” isn’t one market: in August 2026 the median listing in Uluwatu grossed an estimated 1.7 times the median one in Legian, and the gap between the famous addresses is smaller than their reputations suggest.

Here’s what Bali’s actively-rented Airbnb stock did in August, area by area, from our night-by-night calendar data.

Bali Airbnb performance by area, August 2026

August 2026, performing listings (booked at least 10% of the month’s nights). Occupancy = median share of August nights booked; nightly rate = median advertised rate for August stays; revenue = the median of each listing’s estimated August gross (its own occupancy × its own advertised rate × 31 nights), USD — usually a little below the two median columns multiplied together; listings = performing listings measured.

AreaOccupancyNightly rateEst. Aug revenuePerforming listings
Seminyak77%$231$5,3841,555
Uluwatu87%$221$5,3511,895
Kerobokan · Umalas78%$219$5,0711,590
Canggu81%$199$4,6982,828
Jimbaran77%$202$4,524486
Pererenan77%$173$4,244321
Sanur84%$178$3,959580
Ubud77%$173$3,7813,191
Legian77%$143$3,110522

What the data says

  • Uluwatu leads on demand: 87% of August nights booked — the highest in Bali — at a median $221, with 94% of its listings renting and an estimated $5,400 for the median listing’s month.
  • Seminyak keeps the highest nightly rate ($231) and, by a hair, the highest estimated revenue (about $5,400, level with Uluwatu) — the premium, proven market, though no longer the runaway leader.
  • Canggu is the depth-and-demand play: 2,828 performing listings, the second-largest pool on the island, booking 81% of August nights at a $199 rate.
  • Ubud is the largest pool (3,191 performing listings) at a lower $173 — about $3,800 for the median listing in August, about 10% below Pererenan and 30% below Seminyak.
  • Legian is the value end of the coast: $143 a night and about $3,100 for August.

One thing buyers must check: leasehold

Most Bali villas are sold leasehold (a fixed term, e.g. 25–30 years), not freehold. A headline yield has to be read against the remaining lease, and short-term-rental legality varies by zone — Brixfox overlays Bali’s official RTRW zoning so you can see where STR is actually permitted before you buy.

How this is measured

Brixfox tracks 1.4M+ short-term-rental listings across 30+ countries and territories. For the listings whose Airbnb calendars it reads, it keeps each night’s final booked-or-open state in a night-by-night archive that began on 22 July 2026, and occupancy is measured from that archive rather than taken from host estimates. Nightly rates are the hosts’ asking rates for those stays: Airbnb does not publish what a night actually sold for, so every rate and revenue figure here rests on asking prices. Figures cover Bali listings with a full August 2026 calendar (25 or more nights observed), the first complete month the archive covers. A listing counts as performing if it booked at least 10% of the month’s nights; occupancy and nightly rate are medians across performing listings, and estimated revenue is the median of each performing listing’s own estimate — its occupancy × its advertised rate × 31 nights. That is not the two medians multiplied together (the median occupancy and the median rate rarely belong to the same listing), and it usually sits a little below that product. A night closed on the calendar counts as booked, so some owner-blocked nights remain in the figures; calendars closed almost entirely with no detected booking are excluded as unverifiable, and listings our data engine flags as likely owner-blocked are left out of the medians. Areas follow our geocoded neighbourhood grouping, so the Kerobokan row includes Umalas. Median for-sale prices are read from Brixfox’s market statistics on 23 September 2026. Informational, not investment advice.

See also