Mallorca — Airbnb Investment Data
The Balearics’ deepest villa market — six distinct sub-regions, one scarce licence.
Mallorca is the largest and most liquid Balearic market, from the family beach resorts of the north (Alcudia, Puerto Pollensa, Can Picafort) to the Tramuntana villages of the west (Sóller, Deià, Valldemossa) and the cala towns of the south-east.
Demand is broad — German and British families, cyclists in the shoulder season, Palma city-breakers year-round — but STR supply is capped by the ETV licence moratorium, which keeps licensed villas scarce and supports rates.
4,045
Tracked Listings
18
Areas Covered
47%
Avg Occupancy
€425
Typical ADR
€200
RevPAR
Occupancy and ADR are observed from live Airbnb calendars across Mar 2026–Dec 2026 (4,045 tracked listings). ADR reflects asking prices; upcoming months show booking pace to date and typically rise as the month approaches.
Highest-scoring Mallorca villas
Ranked by BrixfoxScore — real, after-tax net yield from live Airbnb data, not asking-price guesswork.
Estate in Diseminado Poligono 4, Pollença, Pollença
Detached house in CL Temporal, Cala Sant Vicenç, Pollença
Detached house in Cala Vinyes, Calvià
House in Costa d'En Blanes, Calvià
Estate in Andratx Pueblo, Andratx
Detached house in Sol de Mallorca, Calvià
Detached house in Sol de Mallorca, Calvià
House in Sol de Mallorca, Calvià
Estate in Andratx Pueblo, Andratx
Airbnb Performance by Area in Mallorca
Live Airbnb performance by area — occupancy and typical nightly rate from tracked calendars, all property sizes blended.
| Area | Region | Listings | Occupancy | Typical ADR | Est. Monthly Revenue |
|---|---|---|---|---|---|
| Alcudia | Mallorca North | 607 | 50% | €357 | €5,287 |
| Palma | Mallorca South | 465 | 48% | €457 | €6,794 |
| Santanyí | Mallorca South | 417 | 44% | €475 | €6,427 |
| Pollensa | Mallorca North | 355 | 47% | €411 | €5,918 |
| Sóller | Mallorca West | 340 | 51% | €428 | €6,476 |
| Artà | Mallorca East | 331 | 43% | €392 | €5,168 |
| Manacor | Mallorca East | 282 | 42% | €400 | €4,864 |
| Cala Millor | Mallorca East | 264 | 44% | €322 | €4,056 |
| Puerto Pollensa | Mallorca North | 250 | 48% | €381 | €5,261 |
| Cala d'Or | Mallorca South | 177 | 46% | €456 | €6,286 |
| Portocolom | Mallorca East | 175 | 44% | €455 | €6,066 |
| Can Picafort | Mallorca North | 162 | 45% | €353 | €4,216 |
| Valldemossa | Mallorca West | 126 | 51% | €497 | €7,104 |
| Calvià | Mallorca West | 125 | 46% | €610 | €8,394 |
| Inca | Mallorca Central | 111 | 51% | €403 | €5,397 |
| Andratx | Mallorca West | 100 | 48% | €795 | €11,206 |
| Llucmajor | Mallorca Palma | 62 | 54% | €396 | €6,115 |
| Deià | Mallorca West | 31 | 48% | €808 | €11,727 |
Booking Pace by Month
Calendar-observed occupancy per month. Upcoming months show bookings already on the calendar and fill further as dates approach.
Performance by Property Size
0 bedrooms
48% occupancy
€217 per night
306 tracked
1 bedroom
47% occupancy
€215 per night
589 tracked
2 bedrooms
49% occupancy
€284 per night
808 tracked
3 bedrooms
48% occupancy
€376 per night
1,094 tracked
16,919 tourist licences on register · 3,523 villas for sale
Register rows per municipality against the villas we list there. A licence on the register is a licence at a location on the day the register was read — not a statement about any villa for sale, and not a transfer.
| Municipality | Licences on register | Pinned | Villas for sale | Licences per villa |
|---|---|---|---|---|
| Calvià · Mallorca | 466 | 210 | 755 | 0.6 |
| Manacor · Mallorca | 975 | 456 | 522 | 1.9 |
| Santanyí · Mallorca | 1,288 | 656 | 438 | 2.9 |
| Palma · Mallorca | 647 | 264 | 410 | 1.6 |
| Pollença · Mallorca | 2,479 | 1,441 | 407 | 6.1 |
| Andratx · Mallorca | 392 | 183 | 334 | 1.2 |
| Sóller · Mallorca | 624 | 239 | 239 | 2.6 |
| Alcúdia · Mallorca | 1,425 | 838 | 218 | 6.5 |
| Artà · Mallorca | 578 | 309 | 188 | 3.1 |
| Sant Josep · Mallorca | — | — | 4 | — |
| Sant Joan · Mallorca | 56 | 16 | 2 | 28.0 |
| Eivissa · Mallorca | — | — | 1 | — |
| Sant Antoni · Mallorca | — | — | 1 | — |
| Es Cubells · Mallorca | — | — | 1 | — |
Sources: the regional registers, last read 28 Sept 2026. “Pinned” counts register rows with a usable coordinate — what the per-villa match can check within 50 m of an exact pin. A dash means the catalogue files that place as a municipality while the register files it under another; the villas are still counted. Whether any licence transfers with a sale is a question for a Spanish lawyer.
Short-Term Rental Rules in Mallorca
Licensing is the single biggest factor in Spanish STR underwriting — it determines whether projected income is achievable at all.
New licences
New ETV licences have been under moratorium since February 2022 (extended indefinitely in May 2024). A limited CBAT allocation of 654 new tourist places opened in September 2025 — the first since the freeze.
When you buy
The licence attaches to the property and transfers with the sale, provided the deed expressly includes a transfer clause and the island council (Consell Insular) approves it within 60 days.
Buyer checkpoint
Buying a villa with an existing, transferable ETV is effectively the only reliable route into Balearic STR. Verify the licence number, plaza count, and that the deed includes the transfer clause before exchange.
National registry (all of Spain)
Since 1 July 2025 every short-term rental in Spain must hold a national registration number (NRA) from the Registro Único (Royal Decree 1312/2024). Platforms like Airbnb must delist properties without one within 48 hours. The NRA sits on top of each region’s own licence regime — you need both.
Regulation overview only, current as of June 2026 — not legal advice. Verify with a local lawyer before purchase.
Frequently Asked Questions
Is Airbnb legal in Mallorca?
Yes, but only with an ETV tourist licence (plus the national NRA number), and new licences are under moratorium. Palma city additionally bans holiday lets in apartments. Licensed detached villas are the standard investment vehicle.
What occupancy can a villa in Mallorca achieve?
Mallorca is seasonal: summer months book heavily while winter is quiet outside Palma. The live data on this page shows tracked occupancy and ADR by area and by month from real Airbnb calendars.
Which areas of Mallorca are best for rental investment?
The north coast (Puerto Pollensa, Alcudia) has the strongest family-resort demand; the south-east calas (Cala d’Or, Santanyí) are villa-rental heartland; west-coast Tramuntana villages trade at premium ADRs on lower volume.